The celebrity-loved parenting buy that is flying off the shelves

REVEALED: The celebrity-loved parenting buy that is flying off the shelves

• A celebrity-loved baby carrier is proving popular and flying off the shelves
• The Dutch brand Artipoppe is beloved by Gigi Hadid and Emily Ratajkowski
• The baby carrier aims to provide something stylish for new mums, and comfy
• Reviews online are glowing, where it has been described as a ‘lifesaver’ buy 

A baby carrier that is popular with the likes of Emily Ratatjkowski, Jessica Alba and Gigi Hadid is proving to be the parenting buy of the year, with thousands flying off the shelves around the world.

Anna van den Bogert is the brains behind the Dutch brand Artipoppe, which was founded in 2012 after the birth of her second baby.

Anna set out to create stylish baby carriers that are both useful for the mother, sustainable in their design and fashionable at the same time.

The result is her ‘Zeitgeist Baby Carriers’ – which are available in a range of prints and materials, from velvet to snake skin, leopard print and tartan, and which start from $465.

A baby carrier that is popular with the likes of Emily Ratatjkowski (pictured with her Artipoppe), Jessica Alba and Gigi Hadid is proving to be the parenting buy of the year 

Instead of owning a ‘practical’ baby carrier in black or grey, the wearer of an Artipoppe carrier is able to enjoy something a bit more special and stylish. 

‘A Zeitgeist Baby Carrier gives the wearer an opportunity to keep their identity, to demonstrate self-confidence, to feel beautiful and to show the world they care – not only about their baby but also about themselves, the environment and all of us together as a community,’ Anna said. 

She added that the carriers have been designed to give an outfit an extra ‘bit of panache’, while providing all of the comfort, ease and safety of use of a regular baby pouch.

Since launching, Artipoppe’s carriers have become popular with celebrities the world over, including model Elsa Hosk (pictured)

Homegrown star Jesinta Franklin (pictured at the beach) is also a fan of the Dutch brand, and owns the popular leopard print style

Since launching, Artipoppe’s carriers have become popular with celebrities the world over, including model Elsa Hosk, TV star Millie Mackintosh and homegrown star, Jesinta Franklin.

They have even found themselves a fan in the British royal family in Princess Eugenie, who owns the pricey ‘Yin Yang’ style ($1,051). 

Every Artipoppe carrier comes with padded shoulder straps and a waistband, as well as comfortable leg padding for your baby, who can be carried both on your front and back in multiple ergonomic positions. 

They are designed to be used from newborn up to two years (3.2 kg), and can be adjusted for a more personalised fit.

Every Artipoppe carrier comes with padded shoulder straps and a waistband, as well as comfortable leg padding for your baby, who can be carried both on your front and back in multiple ergonomic positions (Gigi Hadid and Jessica Alba pictured)

Reviews online for the Artipoppe are glowing, where mums have described it as a ‘lifesaver’ and ‘so chic’ (Millie Mackintosh pictured)

Reviews online for the Artipoppe are glowing, where mums have described it as a ‘lifesaver’ and ‘so chic’.  

‘At this point, I’ve used it many times and I can confirm that it’s incredibly comfortable, very easy to put on and I could wear it for hours without it breaking my back,’ one mum wrote.

She added: ‘It is the most comfortable carrier that I’ve worn and tried on’.

Others have said their babies also find the carrier incredibly comfortable.

Some of the other best baby carriers on the market 

BABYDINK: BabyDink is a Byron Bay-based baby carrier brand that is known as the ‘no wrap wrap’. Easy to use, you put the breathable cotton carrier on like a top and simply carry your baby around. The product is the world’s first garment-like baby carrier and they have become popular with mums around the world.

ERGOBABY: ErgoBaby is a commonly-recognised baby carrier brand and a hit with mums and dads everywhere. With over 30 carriers in six different categories, Ergobaby is a leading, premium baby consumer products company that has something for every parent. 

BABYBJORN: BabyBjörn is a Swedish family-owned business started in 1961 by Björn and his sister-in-law Elsa Jakobson. Today, they are located in 50 countries throughout the world. Products from BabyBjörn have a pure, classic yet contemporary design, with no unnecessary details.

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