Have you seen a Dairy Milk with all the words removed from the packaging?

If you spot a bar of Dairy Milk in the shop without any words on the front, it’s not a packaging error.

Cadbury is removing the name of the chocolate bar and the description to raise awareness of loneliness among old people.

The bars feature nothing but the classic purple colour and the glass and a half logo on the front.

The idea is that by picking up a bar, you are ‘donating them’ to help the 225,000 older people who regularly go a whole week without speaking to anyone.

For every limited-edition bar sold, 30p will go to the charity Age UK.

The campaign also encourages people to pledge to reach out and have a chat with older people in their communities.

Laura Gray, Brand Manager at Mondelez said ‘We’re so proud to announce this partnership and to be supporting Age UK – it’s such an important charity that is really tackling the issue of loneliness.

‘We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.’

Caroline Abrahams, Charity Director at Age UK, said: ‘Loneliness is a huge problem because retirement, bereavement & ill health mean many older people find they are spending a lot less time enjoying the company of others than they’d like.

‘Loneliness can affect your health, your wellbeing and the way you see yourself – it can make you feel invisible and forgotten. Working with Cadbury Dairy Milk on this campaign could really help to raise even more awareness of the issue and encourage everybody to do their bit to help tackle it.

‘A friendly “hello” or “how are you?” is something most of us take for granted – it’s just part of every day life, but these latest figures show that hundreds of thousands of older people in the UK will spend today and the rest of this week alone, with no one to share even a few simple words with. That’s why Age UK’s expert advice and support services are so crucial and help people in all sorts of ways, every day of the year.’

Source: Read Full Article