Average coffee drinker gets through 62,000 mugs in their lifetime, study finds

Average coffee drinker gets through 62,000 mugs in their lifetime, study finds

11/15/2023

Expert’s tips for making the perfect coffee

The average UK coffee drinker will sip on almost 18,000 litres – or 62,000 mug-fulls – of coffee over their lifetime, research has found. A poll of 2,000 adults, who consume coffee, found they enjoy an average of three cups a day, with 7am being the most popular time for the first brew.

As many as 41 percent revealed they struggle to function properly until they’ve had their first caffeine kick.

But it’s a case of cappucci-NO when it comes to trying something new – with 43 percent of consumers admitting they’ve ordered the same coffee for 21 years.

Following the study, Breville, which commissioned the research, has opened a pop-up “Spill The Beans” café, to inspire coffee fans to be more adventurous with the drink.

And the home appliances brand has also created a quiz where coffee lovers can put their knowledge of the beverage to the test.

Spokesman for the brand, Iain Stuart-Crush, said: “As the study shows, UK consumers can’t get enough of coffee. As anyone who loves a cup will tell you, it very quickly becomes an established part of our daily routines.

“But it’s interesting to see how many people aren’t sure whether they’re making the best out of their coffee at home. Perhaps this is why so many people prefer to leave it in the hands of the baristas, more often than not.

“We want to show consumers that they can make delicious, barista-quality coffee from their kitchen, with our latest espresso machine innovation.”

The most popular type of coffee among those polled is latte (21 percent), followed by cappuccino (20 percent), americano (18 percent), and flat white (15 percent).

However, nearly 74 percent admitted they have no idea which type of coffee bean is used to make their favourite cuppa.

And while 80 percent have heard of the Arabica variety, many don’t recognise the three other popular types. A third have heard of Robusta, but only nine percent know of Liberica, and just eight percent are familiar with Excelsa.

Surprisingly, the study, carried out through OnePoll, found 51 percent don’t know the difference between a cold brew and an iced coffee.

The key difference is that cold brew is made from coffee grounds, steeped in cold water for 12 hours – whereas iced coffee is cooled regular coffee.

Using the new Breville Barista Signature Espresso Maker, founder of Artisan Coffee Co., Ashley Palmer-Watts, gave visitors to the café pop-up some coffee-making tips.

He said: “People often find themselves sticking to the same coffee they’ve been drinking for years, not fully exploring the rich world of coffee.

“It was great to be at the Spill the Beans Café with Breville to help coffee-lovers master the art of homebrewing, and teaching people all about the depth of coffee.

“I want to help people understand their coffee choices, and give them the confidence to explore different ways of drinking coffee – including from the comfort of their own home.”

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