RAMPANT Brits have gone sex-toy mad, a survey found — owning four each on average.

It revealed that a quarter of UK adults use “sexual wellness devices”.

Vibrators and dildos are the most popular sex aids, accounting for 27 per cent and 25 per cent of the market respectively.

They are followed by massagers designed for men — 11 per cent of sales — and bondage accessories, at ten per cent.

Nookie-mad Brits have turned the country into the second largest market for sex products after the US — and ahead of France, the nation traditionally associated with love.

While the French spend £296million a year on sex toys, Britons splash out £444million.

Worldwide, the market is worth £14billion a year, the study by analysts PwC found.

Luka Matutinovic, of “intimate lifestyle” brand LELO, said: “Through the pandemic, we saw an acceleration in the number of people turning to sexual wellness products for fun and pleasure, particularly during long periods of isolation.

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“It’s made us more liberal, adventurous and willing to invest in our sexual wellbeing.”

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