Which beauty mood booster gets your vote?

11/15/2020

Which beauty mood booster gets your vote? They have been secret saviours for so many during this miserable year

Claire Coleman believes the pandemic has shifted our attitude towards beauty
She says we’ve developed a real appreciation for Britain’s beauty professionals
The Daily Mail wants to hear about the beauty heroes that got you through 2020
If your favourite isn’t listed email the name of the product you swearby to [email protected]

Our attitudes to beauty, and the products on which we rely, have shifted a lot this year as the pandemic forced changes in our routine.

We learnt how a great lipstick can make us look alert on a Zoom call, even if we haven’t yet managed to grab a coffee. And as we adjusted to wearing face masks, eye make-up and long-wear lipsticks came into their own. Hand cream became a must-have, and during lockdown many of us learnt the value of do-it-yourself hair dyes, root touch-up kits and home hair-removal devices.

Perhaps most of all, we developed a real appreciation for beauty — for the beauty professionals we missed, for the practical products that dealt with chapped hands and mask acne, or ‘maskne’, and for the mood-lifting benefits of products that make us look, smell and feel better.

Claire Coleman reflected on how the pandemic has impacted the beauty industry, as the fourth annual Inspire Beauty Awards launches (file image)

So for this the fourth annual Inspire Beauty Awards, we want to hear about the beauty heroes that have got you through 2020, whether they’re foolproof favourites or new discoveries that have made your year just that little bit easier.

In 2019, we received more than 10,000 votes revealing your beauty essentials: this year, we hope even more of you will be persuaded to share your secrets.

For inspiration, we’ve asked five brilliant women who are at the top of the beauty industry — make-up artist and beauty entrepreneur Ruby Hammer, beauty expert and broadcaster Alison Young, consultant and co-founder of Beauty Banks Jo Jones, British Beauty Council CEO Millie Kendall, and Inspire’s own columnist Elsa McAlonan — to pick their favourite products.

They’ve then put together a shortlist, which includes both much-loved stalwarts and brand new formulations. But you don’t have to pick from their list: if you have your own favourite that’s not listed here, simply write the brand and full name of the product by the words ‘other choice’.

Voting is simple: cut out and post the form to Inspire Beauty Awards, Daily Mail, Northcliffe House, 2 Derry Street, London W8 5TT, or send an email to [email protected].

Alternatively, from tomorrow, you can go to the dailymail.co.uk/femail section on Mail Online and enter your vote on our interactive form. Closing date is December 3, 2020.

MEET OUR ILLUSTRIOUS PANEL OF JUDGES

Ruby Hammer

Ruby Hammer MBE is a renowned make-up artist with her own highly acclaimed line of beauty must-haves.

Ruby Hammer (pictured) who is a renowned make-up artist, says Cerave’s Hydrating Cleanser should be in every bathroom

This year, it feels like beauty has become less superficial. People are being careful with money, so they want products that work. Cerave’s Hydrating Cleanser (£7.10, lookfantastic.com) should be in every bathroom as it’s both effective and non-irritating. But we also need a bit of indulgence, which is why I’ve nominated Victoria Beckham Lipsticks (£34, victoriabeckhambeauty.com). The colours are great and the packaging is beautiful.

Elsa McAlonan

Elsa McAlonan has been the Daily Mail’s beauty columnist for 13 years.

Elsa McAlonan (pictured) who has been the Daily Mail’s beauty columnist for 13 years, has loved Pantene hair masks throughout lockdown

Writing about beauty during lockdown made me think about the products that people might buy from supermarkets, or pick up in their local chemist. I’ve loved the Pantene hair masks (£6.99, superdrug.com) as they made a huge difference when doing my hair at home. And the JML Finishing Touch Flawless hair remover (£19.99, jmldirect.com) isn’t glamorous, but so many people asked me about safe ways to remove facial hair when you can’t get to a salon.

Jo Jones

After two decades in beauty PR, Jo Jones set up Beauty Banks to distribute beauty and personal care products to those who can’t afford them.

Jo Jones (pictured) revealed requests for help from Beauty Banks increased by 500 per cent during the pandemic

Requests to Beauty Banks for help increased by 500 per cent during the pandemic. We also supplied NHS workers with wellbeing essentials during lockdown. That’s why I’ve loved products that give a quick boost. BaByliss’s Big Hair (£45, babyliss.co.uk) is great for sorting hair for Zoom calls. And Tan Luxe’s Super Glow Serum (£35, cult beauty.co.uk) made me presentable, even when I wasn’t wearing make-up.

Alison Young

Beauty expert Alison Young is best known for her QVC shows and has years of experience as a facialist, trainer and consultant.

Alison Young (pictured) who is best known for her QVC shows, said she’s found pleasure in gifting the Jo Loves Fragrance Discovery Collection

Being at home more means I’ve probably tested more products than ever and some just stick in your mind. The Korres White Pine Meno-Reverse Deep Wrinkle, Plumping + Age Spot Concentrate (£63, korres.com) is one. I tested it in the full flush of menopause and it was brilliant. It was hard not being able to get out, but I found pleasure in gifting luxuries like the Jo Loves Fragrance Discovery Collection (£25, cultbeauty.co.uk).

Millie Kendall

British Beauty Council CEO Millie Kendall MBE has spent her entire working life in the beauty industry.

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