Warner Bros. Discovery Logo Mocked Online

The new name of the proposed WarnerMedia-Discovery combined company was unveiled on Tuesday as “Warner Bros. Discovery” — along with an “initial wordmark” that immediately drew derisive remarks from wags on social media.

Some observers criticized the new logo as either amateurish, dated-looking or both, with a design aesthetic that more than a few noted was reminiscent of the 3D text effects available in Microsoft Word’s WordArt utility. Several cited the “Graphic design is my passion” meme, an implicit slam of the new logo.

“I’m just glad to see Hollywood embracing an austere vibe and obviously spending $0 dollars coming up with a name for the combination of Warner Bros. and Discovery while using a free clipart CD with Windows 95 to design the logo,” one Twitter commenter wrote.

“I feel like the new Warner Bros. Discovery logo is trying to go for cult status with this one,” another snarked.

Corporate rebranding efforts are often easy takedown targets. For example, Tribune Publishing Co.’s decision to redub itself Tronc prompted a wave of jokes a few years ago; eventually it abandoned the Tronc name. Verizon’s Oath division merging AOL and Yahoo also was ultimately abandoned, before the telco announced it was spinning off the digital media division last month.

The proposed company’s new logo includes the famous line “The stuff that dreams are made of” from the “Maltese Falcon,” spoken by Humphrey Bogart. That, according to Discovery, is “an additional homage to the rich legacy of Warner Bros. and the focus of what the proposed company will be about.”

Discovery chief David Zaslav, who is set to lead the new Warner Bros. Discovery combined entity, announced the new name Tuesday morning during a town hall with WarnerMedia employees that lasted about 45 minutes. “Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world — that is what the company will be about,” Zaslav said in a statement.

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