These Are the Fashion and Beauty Brands Donating to Black Lives Matter

These Are the Fashion and Beauty Brands Donating to Black Lives Matter

06/02/2020

If 2020 has taught us anything it’s that we all can—and should—come together to create positive change. In the face of a global pandemic, companies, individuals, and non-profits have joined forces to create relief from the devastation of COVID-19. But another kind of devastation is sweeping our country, and it’s taken brands a bit longer to come to the aid of the relief efforts. We’re talking, of course, about the murders of unarmed black Americans.

While many companies were quick to sew masks, make hand sanitizer, and donate a portion of their proceeds to food banks, there was a noticeable period of silence on social media following the recent deaths of George Floyd, Breonna Taylor, Tony McDade, and Ahmaud Arbery—once again, putting the onus on black women to ask our allies to speak up and show support. Thankfully, a number of fashion, beauty, and lifestyle brands are answering the call to step up and are now making donations to organizations working to prove that black lives matter.

By donating money to organizations like the NAACP Legal Defense Fund and the Bail Project, these brands are not only affecting positive change, but also using their platforms to signal to the rest of the fashion and beauty industries to do better. Take Glossier, for example, which is donating $500,000 to racial justice organizations and putting another $500,000 toward creating grants for black-owned beauty brands. (That raises another important point: Black-owned businesses are being disproportionately affected by the pandemic; 21% of owners don't think they'll survive.)

So, while we encourage you to buy black—not just today, but always—take some time to get informed on the brands that are doing more than sharing an aesthetically pleasing quote on their Instagram feeds, and read up here on all the ways you can take action too. To be clear, the work doesn't end here—far from it—but it's start.

We’ll continue to update this post as more brands commit their support.

Glossier

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#BlackLivesMatter

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As one of the first brands to do so, Glossier announced that the company would be donating $500,000 across five different racial justice organizations: Black Lives Matter, The NAACP Legal Defense and Education Fund, the Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protestors. Additionally, the company is allocating another $500,000 to create grants for black-owned beauty businesses.

Etsy

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To the communities across the US who are voicing their anguish, anger, and deep frustration with systems that oppress and devalue Black lives, we stand in solidarity with you. The past days and weeks have, once again, shone a spotlight on the tremendous injustices in our society. Etsy is built on a belief that communities have the power to change the status quo. We believe that it’s critical to provide support to organizations working tirelessly for criminal justice reform and those that assist Black-led institutions. That’s why today we are announcing donations of $500,000 to Equal Justice Initiative (@eji_org) and $500,000 to Borealis Philanthropy's Black-Led Movement Fund, in addition to matching employee donations. We encourage our community to join us in supporting organizations that are leading the fight for change. #blacklivesmatter

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This indie e-tailer is donating $500,000 to the Equal Justice Initiative and $500,000 to the Borealis Philanthropy Black-Led Movement Fund.

Anastasia Beverly Hills

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Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter

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The cult-favorite beauty brand has pledged $1,000,000 “towards the fight against systemic racism, oppression, and injustice,” starting with a $100,000 donation across Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and the Marshall Project.

Billie

The razor and body care brand famous for its body positive and pro-body hair imagery is donating $100,000 across Black Lives Matter and the NAACP.

Biossance

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#blacklivesmatter

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The sustainable skin care brand famed for its plant-based sqaulane serums pledged to donate $100,000 to the ACLU, Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Gap Inc.

All four brands in the Gap Inc. family—which would be Athleta, Banana Republic, Gap, and Old Navy—have announced that the company will be making a $250,000 donation to the NAACP and the non-profit organization Embrace Race.

ColourPop

In addition to sharing education resources and a list of organizations to support, the affordable makeup brand has committed to donating $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. ColourPop also pledged to donate an additional $250,000 to various organizations that support black communities.

Savage x Fenty by Rihanna

Rihanna has proven time and time again she’s a real one, and in the wake of the tragic death of George Floyd, she continues to support black folks. In addition to asking fans to #PullUp, Savage x Fenty is donating funds to the Bail Project and the Black Lives Matter Coalition of Greater New York.

Vernon Francois

Celebrity hairstylist Vernon Francois has been uplifting and embracing natural hair for years while creating products that work actual wonders for a huge range of hair types and textures. According to Francois’ Instagram account, 35% of his namesake brand’s online sales this month will be donated to “support the tireless work of some key grassroots organizations that are dedicated to the fight of racism and injustice.”

Spanx

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"If you are neutral in situations of injustice, you have chosen the side of the oppressor.” – Desmond Tutu​ At Spanx, we always aim to be a source of bright light and positivity in this world. Today, we cannot ignore the injustices and darkness of our outside world. We are overwhelmed with sadness, frustration, heartbreak and anger over recent events. We want you to know that though you see us as a brand, we are made up of real people who care deeply about the justice and equality of everyone. We share your outrage and sorrow over the injustices that led to the tragic loss of the life of George Floyd, along with Breonna Taylor, Ahmaud Arbery, Tony McDade, and so many more. It’s time to not only stand up for what's right and speak out against racism, but to take action. We know that it’s in all of our hands to create a better world. Today, we’re using our social platforms to reiterate that we are committed to being a better ally to fight systemic racism. We will actively practice anti-racism through awareness and education, self-introspection and action. We are calling leaders, we are signing petitions, we are spreading ways to take action – but there is so much more that can still be done. We are donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund and The Minnesota Freedom Fund. In addition, we are committed to donating an additional $100,000 to organizations in our own home of Atlanta. To be an ally is to speak out against injustice and to be ears to listen to the POC experience. To be an ally to us means having a heart for empathy for the oppressed and a hand to make change. The time for silence is over. It’s time to learn, to grow, to change.​ #BlackLivesMatter #JusticeforGeorgeFloyd #AntiRacism Art/Image Credit: @quotesbychristie

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The brand has promised to donate $100,000 across Black Lives Matter, the NAACP Legal Defense and Education Fund, and the Minnesota Freedom Fund. On top of that, the company is donating an additional $100,000 to local organizations in its home city of Atlanta.

Nubian Skin

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#BlackLivesMatter #BLM

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This lingerie brand has already made a name for itself by creating a true range of nude bras, underwear, and hosiery for people of color. This week, the brand is continuing its commitment to people of color by donating 20% of all sales to the Black Lives Matter movement.

DevaCurl

The haircare brand is donating $50,000 to the Black Lives Matter movement as well as sharing resources for customers who want to donate to the cause of anti-racism.

Honest Beauty

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Being Honest means talking about the things that hurt, the things that are the most difficult, even when it’s uncomfortable. We’re heartbroken to see what is happening and we are committed to a world that is safe for everyone, no matter who they are, no matter their race. We believe that we’re all in this together and that we must lead with awareness, empathy and honesty to advocate for equality.⁣ ⁣ As a company, we always strive to foster and support a diverse and inclusive environment. We are taking action by donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣ ⁣ Our hearts go out to all those affected by the events of this week. We cannot change the past, but we can be the change we want to see for our future.⁣ ⁣ *Update* We believe in encouraging honest conversations. We have noticed a minor grammar error in our post but have chosen to keep the image online to support and respect the open dialogue occurring on the post.

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The clean beauty brand founded by Jessica Alba is donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣

Aritizia

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#BlackLivesMatter #NAACP

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The Canadian fashion brand is donating $100,000 to Black Lives Matter and the NAACP.

Peloton

The at-home fitness bike brand announced a pledge to donate $500,000 to the NAACP Legal Defense and Educational Fund.

Fabletics

The affordable workout clothing brand is donating $50,000 to the ACLU.

Sunday Riley

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George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges.  Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core.⠀ ⠀ Being from Houston, as a team, we want to support the black community locally and are looking for meaningful ways that we can support. Hopefully we’ll have something firmed up in the next day or so. But in recognition that this level of discrimination, hatred, and brutality is rampant across the entire United States, yesterday we made a $50,000 donation commitment to the NAACP Legal Defense and Education Fund. We are limited in our resources, but not in our voice.⠀ ⠀ Wishing everyone a peaceful Sunday, but not a forgetful one. 🤎⠀ – Sunday

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"We are limited in our resources, but not in our voice," wrote brand founder Sunday Riley in an announcement that the company would be donating $50,000 to the NAACP Legal Defense and Education Fund.

Youth to the People

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We won’t stop speaking out against racism. But action is needed. Action as unrelenting as the racism and violence committed against the Black community in this country, and beyond. + Youth To The People will act in solidarity with the protestors, the activists, the community leaders, and those individuals who have been given no choice but to rally for their children’s rights, safety, and lives. + We have donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: @blklivesmatter , @BlackGirlsCode, and the @NAACP Legal Defense and Educational Fund. + Not everyone can give, and not everyone has a platform to amplify the message. We believe that the words spoken in your home, among your friends and family, and to your children are transformative. Speak for justice. For those able and wanting to act alongside us, here is a list of organizations. If we have overlooked any, please share in the comments. Thank you.

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"Youth To The People will act in solidarity with the protestors, the activists, the community leaders, and those individuals who have been given no choice but to rally for their children’s rights, safety, and lives," the skin care brand shared on Instagram. Additionally, it's donating $50,000 across Black Lives Matter, Black Girls Code, and the NAACP Legal Defense and Educational Fund.

Lululemon

The activewear brand has called on its followers to join the company in donating to the NAACP, Black Lives Matter, and Reclaim the Block. Additionally, the brand has donated $100,000 to the Minnesota Freedom Fund.

Balance Athletica

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Our hearts go out to those who are impacted by social injustice. We believe in equal treatment of all humans, and this will not stand.⁣ ⁣ To fight the social injustice in our communities, we’ve decided to shift our charity efforts for the Oasis Collection and donate up to $30,000 split evenly between two organizations: Color Of Change & Equal Justice Initiative.⁣ ⁣ Color Of Change is designing campaigns powerful enough to end practices that unfairly hold black people back, championing solutions that move us all forward. Until justice is real. Meanwhile, Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the U.S., challenging racial and economic injustice, and protecting basic human rights for the most vulnerable people in American society.⁣ ⁣ This upcoming launch, join us in the fight against social injustice. Your support matters, because together, we WILL make an impact. ⁣ ⁣ #FindYourBalance ⚖️ #BalanceAthletica

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This activewear brand, known for its range of inclusive sizes and real customer focused marketing campaigns, is making a $30,000 donation between two organizations: The Color of Change and the Equal Justice Initiative.

Kosas

The clean makeup brand will be pledging $20,000 to organizations that are actively fighting to make real change, including Black Lives Matters, Black Lives Matters L.A., and Color of Change.

Glow Recipe

The Korean beauty brand famous for its watermelon and avocado skin care lines is donating $10,000 to the Black Visions Collective, in addition to sharing donation resources for additional organizations in need of support.

Boy Smells

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PLEASE READ. #blacklivesmatter

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The highly Instagrammable candle brand shared it's donating $10,000 across three racial justice organizations: the NAACP, Black Lives Matter, and the Black Visions Collective.

Cocokind

The clean skin care brand donated $10,000 to the ACLU and additionally is donating 100% of all profits the week of June 1 to various organizations each day, including Black Lives Matter, the NAACP, the Southern Poverty Law Center, Bay Area Black Owned Business Relief Fund, Reclaim the Block, Black Visions Collective, and Campaign Zero.

Necessaire

The Instagrammable body wash brand has pledged a donation of $10,000 to the NAACP Legal Defense and Educational Fund.

Lisa Says Gah

This e-tailer, known for partnering with female-led and -designed labels, has pledged to allocate $10,000 to stock its online shop with black-owned brands and designers in the month of June, in addition to donating funds to the San Francisco-Marin Food Bank.

Birthdate Candles

Chances are you’ve seen these candles on your Instagram feed. (They’re the gorgeous, zodiac-inspired ones that just beg to be added to a flat lay photo.) In addition to a message in support of anti-racism, the company has donated $5,000 to the Minnesota Freedom Fund in the name of George Floyd.

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