Shops warn about shortage of trainers, joggers and tracksuits due to surge in demand during coronavirus pandemic10/19/2020
SHOPS have said there could be shortage of sportswear after a spike in demand for comfortable clothes during lockdown.
Retailers, including ASOS, have said that a rise in a demand for trainers, joggers and tracksuits combined with factories overseas temporarily closing after the spread of the virus means some of their stock is in short supply.
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During a media call last week, Nick Beighton, the chief executive of Asos, said the company was “working hard to make sure we have supply” but didn’t expect stock to return to normal until Spring 2021, the Guardian reported.
Neil Primett, founder of retailer 80s Casual Classics, told the newspaper his website was up 200% in sales from February to April, but when people stopped production it meant his stock dropped.
Some brands are helping him meet his supply while others aren't able to fulfil his orders, he added.
Fashion analysis company Edited revealed that as more people prefer to stay in these days than go out, joggers and hoodies were already spiking in sales before the coronavirus pandemic.
In a report published in August, it said: “The rise of loungewear was already set in motion pre-COVID. However, the global pandemic has caused demand to skyrocket and prices to evolve.
“Currently available online, sweatshorts have seen the most significant increase compared to six months prior as popularity and social media exposure surges.”
Online retailer Boohoo meanwhile said in June it had seen a 45% increase in revenue in its first quarter, compared to last year, with big demand for its leisurewear.
It said: "Areas such as loungewear and athleisure have performed well as customer buying habits adapted to a stay at home lifestyle, with our marketing strategy and content being pivoted to reflect this change and we have seen strong levels of engagement in response."
Stores have also started responding to demand by launching special ranges of cosy clothes.
Sainsbury's Tu clothing range has a new range of joggers and loungewear.
It's part of a campaign called Dress Well, Feel Good and encourages Brits to wear clothes to help them feel as comfortable as possible.
Meanwhile, several stores have recently launched sales to help clear stock in their other departments.
Tesco has a half price toy sale on brands including Lego and Barbie.
We've also rounded up the best places to find Black Friday weekend bargains.
And here's our recommendations for our favourite men's and women's joggers.
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