Sainsbury’s Easter eggs rules – new limitations on chocolate revealed

Sainsbury’s Easter eggs rules – new limitations on chocolate revealed


Sainsbury’s had placed limits on items in store, but these will be relaxed. This includes on Easter eggs and families will want to stock up for the festive time of year.


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He also urged Britons to shop at any time of day, revealing their is not likely to be more stock in the mornings.

Sainsbury’s chief executive Mike Coupe said: “We have been working hard with our suppliers to improve our product availability.

“Most people are now just buying what they need for themselves and their families.

“This means we now often have stock on the shelves all day and at the end of the day.

“People have been queuing to get into our stores when they open in the mornings, but customers are now finding they can shop at any time of the day and feel confident in finding most of what they need.

“As stock continues to build, we have been reviewing whether we still need to limit the number of items people buy.

“I am pleased to tell you that we will start to remove limits from Sunday.

“Limits will remain in place on the most popular items which include UHT milk, pasta and tinned tomatoes.

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“We have removed limits from Easter eggs immediately as we know families often want to buy more than three and we have plenty of these in all stores and online.”

Sainsbury’s delivery is in demand, and the supermarket it one of the stores sending out emails to those deemed vulnerable by the government. 

It contacted one vulnerable man, and said: “Over the past couple of weeks, we’ve been adapting to meet increased demand for food and other essential items.

“As part of this, we’ve recognised the need to prioritise our most vulnerable customers for home delivery slots. The government has identified you as someone who is extremely vulnerable to coronavirus, which is why we’re contacting you.”


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However, the supermarket did warn its service might still be busy.

When is Easter 2020?

This year Easter is on Sunday, April 12.

It celebrates the Christian belief that Jesus, the son of God, rose from the dead on this day.

In other supermarket news, Waitrose has made an urgent food recall warning. 

Shoppers have been warned over the Waitrose No1 teacakes, as they contain undeclared egg.

The mix up came as the item was packed with the wrong product which contained the allergen.

The Food Standards Agency website said: “This product contains egg, making it a possible health risk for anyone with an allergy or intolerance to egg.”

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