Rise of the Twinfluencers! How siblings have TWICE the pulling power

Rise of the twinfluencers! Identical siblings fascinate fans with their family dynamics – and can have TWICE the pulling power when it comes to followers and sponsorship deals

• Twin influencers are the next big trend across Instagram, an expert explained
• Said identical siblings can have twice the audience pull and land bigger deals
• Twinfluencers include female Instagram models, babies and jokey male siblings 
• Expert revealed how the dual perspective can be more engaging for followers

A branding expert has revealed how ‘twinfluencers’ have become the next big thing, following the explosion of Instagram models since the platform’s launch.

Twin influencers of all ages and genders have been on the rise in recent years, often pulling in double the audience – and advertising power – and becoming a favourite for many brands due to their unique ability to fascinate followers.

Instagram models in their twenties, include Laura and Klaudia Badura, 28, from London, who started modelling at a young age, before being featured in Playboy – now boasting almost 230,000 followers.

Meanwhile children are also getting in on the action, with mums gaining interest for sponsored posts from an influx of kids’ clothing and toys companies, with Victoria Morell, 35, from Birmingham, captivating her 9,000 followers with two sets of twins – Seve and Aurelio, 5, and Nico and Rafael, 1.

A branding expert has revealed how ‘twinfluencers’ have become the next big thing, following the explosion of Instagram models since the platform’s launch in 2000. Instagram models in their twenties, include Laura and Klaudia Badura, 28, from London, seen

And the men aren’t immune to the obsession – across the pond Ethan and Grayson Dolan, 19, from New Jersey, have racked up a staggering 4.7 million followers. 

Speaking to Femail about the phenomenon, Hannah Kathleen Hawkshaw, digital marketing expert and founder of iGen Creative, explained why twins ‘can have twice the pulling power’.

She said: ‘People have always had a fascination with twins, and the family element of their respective brands is part of the appeal of twin influencers.

‘Monetarily, there is most definitely an opportunity for twins. From a brand perspective, there’s a special value proposition in working with a duo – especially twins – because there’s a unique creativity that can be explored when it comes to the product presentation. 

‘Their personal relationship will shine through their content, creating a much more engaging story; one that offers two perspectives to the audience and variations in how the product is presented.

‘We love seeing people’s personalities, and twins offer two perspectives to their followers that a solo influencer simply can’t provide.’

 The Badura Twins 

Laura and Klaudia Badura, 28, London, 223k followers

Laura and Klaudia Badura started modelling at a young age, before being featured in Playboy – now boasting almost 230,000 followers

British sisters Laura and Klaudia have an army of followers on their Instagram account @thebaduratwins. 

The siblings started modelling at a young age, before appearing in Playboy’s online Amateur series in 2015.

Laura and Klaudia post an array of glamorous holiday shots, along with perfectly curated outfits – often tagging the brands. 

The twins also boast a YouTube channel, which captures their in-depth beauty tutorials.

The Dolan twins 

Ethan and Grayson Dolan, 19, New Jersey, 4.7 million followers  

American brothers Ethan and Grayson have racked up an impressive following to their account @dolantwins. The twins have quite the online presence, landing fame on Vine in 2013, before amassing 9.7 million followers on YouTube and winning two awards at the 2016 Teen Choice ceremony

American brothers Ethan and Grayson have racked up an impressive following to their account @dolantwins.

The twins have quite the online presence, landing fame on Vine in 2013, before amassing 9.7 million followers on YouTube and winning two awards at the 2016 Teen Choice ceremony.

The account reflects their more comical personalities, along with the dutiful coordinated posts.

The Drotini twins

Isabella and Mia Drotini, 6, Australia, 1 million followers

Isabella and Mia Drotini, 6, from Australia, have captivated 1 million followers on their mother’s Instagram account, which shares an array of pictures of the blue-eyed girls growing up

Mum Brooke runs an account @brookeiseppi which shares an array of pictures of her beautiful twins Mia and Isabella

Mum Brooke runs an account @brookeiseppi which shares an array of pictures of her beautiful twins Mia and Isabella.

Brooke, who is expecting her third child, shares the girls with her Australian-Fijian partner David.

The good-looking family share their adventures, along with a sprinkling of sponsored posts. 

The GS twins 

Gülcan & Sahinur, 22, Germany, 1.8 million followers

Sisters Gülcan & Sahinur focus their account @thegstwins mainly around fashion, showing off their coordinated outfits in considered shots

Sisters Gülcan & Sahinur focus their account @thegstwins mainly around fashion, showing off their matching outfits in considered shots.

Their colour-coordinated posts began in 2015, and they are also big Snapchat fans.

The posts are very considered, and often focus around asking their followers questions to encourage interaction. 

The Morell twins

Seve and Aurelio, 5, and Nico and Rafael, 1, Birmingham, 9k followers

Nico and Rafael Morell, 1, are among the rising number of younger ‘twinfluencers’ who pull in great sponsorship deals due to the public’s fascination with twins

Victoria Morell, 35, is mum to twins Seve and Aurelio, 5, and Nico and Rafael, 1, as well as Corrado, 3, sharing photos of her parenting journey to account @mama_and_the_peas

Victoria Morell, 35, is mum to twins Seve and Aurelio, 5, and Nico and Rafael, 1, as well as Corrado, 3, sharing photos of her parenting journey to account @mama_and_the_peas.

The account is targeted at other mothers, and shares much of her honest battles being the parent of  five children under five.

The Clark twins 

Ayse and Zeliha, 24, London/ Norwich, 40,000 followers combined

Sisters Ayse and Zeliha Clark, 24, live and work together, and share snaps by themselves and together on their accounts, boasting around 20,000 followers each

Double dose! Ayse @ayse_clark and Zeliha @zelihaclark share pictures of each other on both their accounts, and even have younger teen sisters who are also twins, 17-year-old Ceylan and Ceyda

Ayse @ayse_clark and Zeliha @zelihaclark share pictures of each other on both their accounts, and even have younger teen sisters who are also twins, 17-year-old Ceylan and Ceyda.

Sisters Ayse and Zeliha Clark, 24, live and work together, and share snaps by themselves and together on their accounts, boasting around 20,000 followers each.

Both are dating men called Ben James, and the foursome are even seen going on holiday together.

Source: Read Full Article