Professional BABY NAMER gets paid up to $30,000 to name infants

What’s in a name? $30,000! Professional BABY NAMER reveals wealthy parents-to-be pay her tens of thousands of dollars for infant moniker ideas like Jitney, Balthazar, and Parks

• Taylor A. Humphrey, 33, from New York, is the founder of ‘What’s in a Baby Name,’ a boutique baby naming consultancy
• Her services start at $1,500 for a bespoke list of options based on parents’ answers to a questionnaire but can go up to $30,000, depending on the job  
• Humphrey found her calling in 2015 when she started sharing her favorite baby names and the numerology behind them on social media 
• Three years later, she launched her naming business while training as a doula
• The expert helped name more than 100 children last year, and part of her job is counseling parents through the process  
• Humphrey’s personal services don’t come cheap, but she has more than 46,700 followers on TikTok, where she gives baby naming advice for free 
• In a recent video, she offered up New York City-themed names for a parent-to-be who already has two children named Brooklyn and Chelsea

A professional baby namer has opened up about her unique career, revealing that clients pay her up to $30,000 to find them the perfect moniker for their child.

Taylor A. Humphrey, 33, from New York, is the founder of ‘What’s in a Baby Name,’ a boutique consultancy that offers everything from name lists based on parents’ answers to a questionnaire to a full-service baby naming concierge.

Her services start at $1,500 for a bespoke list of options and can cost thousands more, depending on the job. For the price of $10,000, she will come up with a name that ‘will be on-brand with a parent’s business,’ The New Yorker reported. 

‘If you look at the most popular baby names, it’s such a telltale sign of our cultural values and our aspirations,’ she told the magazine in a profile published in the latest issue. 

Taylor A. Humphrey, 33, from New York, is the founder of ‘What’s in a Baby Name,’ a boutique baby naming consultancy

Her services start at $1,500 for a bespoke list of options based on parents’ answers to a questionnaire but can go up to $30,000, depending on the job

Take your pick! Some of Taylor’s infant moniker ideas

• Parks 
• Balthazar 
• Jitney 
• Astoria 
• Fayette 
• Ansel 
• Brave 
• Florian
• Roscoe 
• Barabas
• Stavros 
• Stellan 

Humphrey, who doesn’t have children of her own but also works as a doula, is willing to go to great lengths to help parents find the ideal name, including a genealogical investigation to find old family names. 

She helped name more than 100 children last year, and part of her job is counseling parents through the process. In one instance, she talked a mom out of changing her infant daughter’s name, Isla, over concerns that people kept mispronouncing it.   

During another emergency situation, she curated a list of 50 names for a child who is Lebanese, French, and being raised in America. The client ended up choosing the name Chloe, her top recommendation. 

Humphrey recently came up with the name Parks for a couple who had their first kiss in a town called Parker and were looking for a more unique moniker.  

The consultant offered a glimpse into how she finds new names, saying she scans everything from film credits to street signs for inspiration. 

She also follows trends using the Social Security database and notes the names that are in a sharp decline due to negative associations to things like natural disasters and certain brands. 

Humphrey told The New Yorker that she believes the popularity of four-letter names a decade ago was the result of the rise of quick-fix apps such as Seamless and Tinder that offer instant gratification. 

On the flip side, she credits the return of longer, multi-syllable names to COVID-19 lockdown, when people had time to enjoy leisurely activities like baking. 

The baby naming expert, who graduated from New York University, had tried other careers, including screenwriting, before she found her calling. 

‘The most exciting part of that entire venture was picking out the names of the characters,’ she recalled. 

She fell into the baby naming business in 2015 when she launched her Instagram handle @whatsinababyname. In an interview with The Sun, she explained that she would share her favorite baby names and the numerology behind them.  

‘People were messaging me and asking me what they should name their babies,’ she told the outlet. ‘I think there was something about seeing the lists and people would see their names and they would think that I could help them find names for their children that could go with the ones of the other kids they had.’

Humphrey’s personal services don’t come cheap, but she has more than 46,700 followers on TikTok, where she gives baby naming advice for free

In a recent video, she offered up New York City-themed names for a parent-to-be who already has two children named Brooklyn and Chelsea

Reply to @sastheobald 16 NYC-Inspired Baby Names! Comment Your Favorites below! #babynames #babynameconsultant #babynamer #professionalbabynamer #name

Humphrey said she was ‘so flattered’ at the time that she was ‘giving out the advice for free.’ It wasn’t until she started studying to be a doula in 2018 that she realized she could turn the demand for her naming services into a niche business. 

She admitted there was some trial and error and ‘a bit of ego involved’ when she first got started. She recalled how she had convinced an Armenian family not to use the alternative spelling of a name over fears it would change the pronunciation.  

Humphrey thought she was ‘God’s gift to this baby’ because she had saved the child from having their name constantly misspelled. However, a year later, she learned that the parents had changed the name to their preferred spelling. 

‘It was such a moment when everything switched for me, and I realized it’s not about my personal preferences. It’s about what makes sense for the family,’ she explained. ‘I had matured, and I had this realization that this isn’t about me. I’m not the expert, I’m the guide.’

She said in another instance she had to put her personal preferences aside when she had a client who was considering the name Adolf V because it was a family moniker. 

‘In this case, this was a family name so how am I going to advise against such a powerful significance?’ she said. 

Humphrey told The New Yorker that she scans everything from film credits to street signs for baby name inspiration 

Humphrey recently came up with the name Parks for a couple who had their first kiss in a town called Parker and were looking for a more unique moniker

‘There are no mistakes in baby naming,’ she added. ‘That’s my mantra. What if your child is meant to change the meaning of the name they have? There is a chance for transmutation and I think that’s really beautiful.’

However, Humphrey noted babe name regret is something she is seeing more and more in her line of work. 

She referenced Kylie Jenner’s recent announcement that her son would no longer be named Wolf. (She has yet to legally change his name.)

‘Kylie Jenner changing her son’s name brought all of this to the forefront and it’s such an interesting phenomenon, and from what I’m seeing, it’s rampant,’ she said. 

And it’s not just parents changing their newborns’ names. 

Humphrey shared that she has worked with clients who wanted to change their toddlers’ names because they didn’t feel like their given moniker suited them anymore. 

She believes the reasons for name regret are ‘all based on anxiety in making the right decision’ at their core. 

Humphrey said babe name regret is something she is seeing more and more in her line of work. She referenced Kylie Jenner’s announcement that her son would no longer be named Wolf 

In one video, she responded to a follower who asked for a boy’s name to go with Connor, suggesting Brady, Cooper, Foster, Greyson, and Lucas

‘There are no mistakes in baby naming,’ she told The Sun. ‘That’s my mantra’

‘I’ve studied this and it feels like there is a lot of birth trauma behind it. Things may not have gone according to your plan, maybe you felt like you weren’t heard, but something happened during the process that went from an intense physiological event to psychologically traumatizing,’ she said.

She also cited postpartum depression and anxiety as being possible factors for new moms questioning their name decisions. 

Humphrey’s personal services don’t come cheap, but she has more than 46,700 followers on TikTok, where she gives baby naming advice for free. 

In one video, she responded to a follower who asked for a boy’s name to go with Connor, suggesting Brady, Cooper, Foster, Greyson, and Lucas. 

Another had her offering New York City-themed names for parents-to-be who already have two children named Brooklyn and Chelsea.

She suggested Astoria, Waverly, and Lexington for girls and Balthazar, Hudson, and Mercer for boys, among other monikers. 

Humphrey also gets plenty of questions from viewers who can’t believe she names babies for a living.  

‘Believe it or not, this is my full-time job,’ she shared in one clip.

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