Mum ‘forced to shield son’s eyes’ as Tesco ‘displays adult toys in baby aisle’10/05/2023
A 'disgusted' young mum launched a petition against Tesco after spotting a large range of adult toys in its baby and toddler aisle.
Ayesha Idrees called on the supermarket giant to move the adult toys after claiming she had to 'shield her son's eyes' during her weekly shop.
The mum popped into her Tesco Extra on Huddersfield Road, Oldham, Greater Manchester to do the food shop last month [September 20] when she spotted shelves full of adult toys displayed opposite the baby food and snacks.
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The 'protective' 28-year-old, who was pushing her one-year-old in a pram, says the toys were displayed at her son's eye level, which she claims made her very uncomfortable.
Ayesha says she spoke to the manager to request the store change the display – but she claims the toys had not moved when she returned the following week [September 29].
The mum-of-two claims she felt 'angry' when a staff member reportedly said her one-year-old wouldn't know what the toys were, but Ayesha believes it is inappropriate to 'expose innocent eyes to sexual content'.
She has since launched a petition in a bid to force the store to remove the adult toys from the baby aisle.
Ayesha, from Oldham, Greater Manchester, said: "I went to that aisle to get baby food. My baby was with me at the time and my eldest was still at school. He was in a pram. The baby food is always at his eye level, but so are the [adult] toys.
"It makes me feel very uncomfortable. I'm very protective of my children and I do not want them to be exposed to such things so early in life.
"Naturally, children are curious and they absorb information from their surroundings. Placing the toys within reach of innocent eyes exposes them to sexual content and I don't want that. I don't think it's appropriate.
"The issue isn't that they are displaying [adult toys], it's the fact they're displaying them at the baby aisle where so many children will be exposed to it.
"It's a family supermarket – they should be more cautious with where they place things."
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She added: "The manager meant no offence, but he said my child won't exactly know what it is. But it's not about if the child recognises what the item is, it should not be displayed to begin with. It doesn't matter if the child understands or not.
"It made me a bit angry because an older child, who is also innocent, might understand what it is.
"When I went in today [September 29] I had to cover my son to hide what was going on just so I could grab the things I needed and quickly get out the aisle. I shouldn't have to do that."
The full-time mum claims the manager said 'there's nothing he can do' if his seniors choose not to change the display – but Ayesha says she won't be returning to this Tesco store if the toys aren't moved.
Ayesha added: "If they don't resolve it I will not be returning because I do not want my child to be exposed. I don't want to be supporting a store that doesn't take into consideration children's wellbeing. I want Tesco to make a change."
Tesco has been contacted by Kennedy News agency for comment.
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