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Limited-production Ford Bronco First Edition already 'sold out'
Ford unveils new Broncos
Fox News Automotive Editor Gary Gastelu speaks to Ford COO Jim Farley about what the Ford Bronco means to him, how it compares to the Jeep Wrangler, its driveability, how many he anticipates selling, who the customers are and its connotation with the O.J. Simpson chase in the 1990s.
You snooze, you lose.
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Ford started taking reservations for the 2021 Bronco on Monday night and the entire run of the limited-production First Edition is already spoken for.
The $60,800 model is loaded with pretty much all of the off-road equipment and luxury appointments offered across the Bronco lineup, plus unique badging and upholstery.