Best Black Friday 2021 deals to expect in this year's sale bonanza

Black Friday is just around the corner, and with it comes hundreds of discounts and deals across every item imaginable.

But with so much choice, it can be hard to figure out which offers are really worthwhile, and which ones are duds.

• Shop the latest Amazon deals here
• Shop the latest Argos deals here
• Shop the latest John Lewis deals here

If you really want to find the best deals on offer during Black Friday, it’s best to start researching now by checking price changes on key items.

Just because an item is featured in the sale, doesn't mean you can't find it cheaper elsewhere online or in stores.

Always shop around to ensure you really are getting the best possible price.

Shoppers can use online price comparison sites such as CamelCamelCamel and Price Spy to monitor fluctuations and drops as the big day draws closer.

These tools will help bargain-hunters spot the real savings on coveted items during the epic sale.

In our guide we’ll be tracking the best deals across all categories, from tech and electrical appliances to toys and subscriptions, as they’re announced.

We will also be offering up tips on how to prepare for the big day.

What date is Black Friday 2021 in the UK?

This year Black Friday falls on November 26.

Black Friday always falls the day after the American Thanksgiving holiday, which always takes place on the fourth Thursday in November.

What started as a US-only event has now grown into one of the biggest global sale periods in the retail calendar, with thousands of brands and retailers now choosing to take part.

Black Friday easily rivals the popular UK Boxing Day sales period after Christmas, and dwarfs Amazon’s annual Prime Day sale, which takes place earlier in the year.

When do Black Friday 2021 deals start?

Traditionally Black Friday deals began at midnight, but over the last few years many retailers have chosen to begin their sales even earlier.

We expect most major chains will tease early bird deals from the beginning of November.

This offers a longer stretch of time for shoppers to take full advantage of price cuts ahead of the festive season.

The additional time to search out deals will also be welcomed by shoppers who are concerned about supply issues that may affect stock levels of popular items during the sale.

You can check out our sale start date predictions for all the big retailers including Tesco, Very and Currys to get ahead of the rush.

How long does Black Friday last?

It's highly likely Black Friday 2021 will be more of a month-long event, than just a 48-hour shopping spree.

Most major retailers are set kick off reductions from early November, with most running deals right through until Cyber Monday on November 29.

Last year Boots, Amazon and John Lewis, along with a number of other major retailers, decided to launch deals a fortnight earlier than the official date.

The move enabled consumers to shop for deals for longer during therestrictions that were in place due to the pandemic.

With restrictions now lifted across the UK, many retailers will be encouraging consumers back into stores.

But many bargain-hunters will still prefer to pick up huge savings online as soon as the sales go live.

Regardless of whether you plan to head to your favourite shops or sit on your sofa online and shop, it's best to stay up to date with all the latest deals from key retailers by following this guide.

You can also sign up to retailer newsletters and follow key stores on social media to get important announcements and sale previews.

When do Black Friday deals end?

Most Black Friday deals will come to end on Cyber Monday, which falls on November 29.

Cyber Monday is traditionally an online only sale for retailers to slash prices ahead of the festive season.

Originally just a marketing ploy, the event has now become one last opportunity to pick up savings on coveted items without the chaos previously witnessed in stores during Black Fridays of yesteryear.

You can swat up on everything you need to know about Cyber Monday, including where to find the best deals in our guide.

What are the best black Friday deals 2021?

It's still too early for most retailers to reveal what deals will be available for Black Friday.

Of course Black Friday has become synonymous with tech savings and shoppers can expect deals on popular brands like Apple, Samsung, Fitbit and more during the sale.

You can also expect incredible savings on other categories such as baby, beauty and fashion too.

Shoppers can maximise savings during Black Friday by using the Sun Vouchers website to check for extra discounts at top retailers.

It's also worth checking cashback sites like TopCashback, which offer money back on any purchases you make at thousands of retailers when you use their site.

What retailers are set to take part in Black Friday 2021?

• Aldi – The discount supermarket is known for not only its food and drinks, but also its special buys range that includes DIY tools, homeware products and toys. Read our Aldi Black Friday guide here.
• Amazon – An online retail giant, Amazon sells anything and everything you could possibly need from electronics to furniture. Previous Black Friday sales have seen the prices of toys and electrical goods slashed. Read our Amazon Black Friday 2021 guide here.
• Ann Summers – Ann Summers is the place to head to if you want to pick up sexy lingerie or sex toys. Read our Ann Summers Black Friday 2021 guide here.
• Argos – Argos sells everything you could possibly want for your home. Read our Argos Black Friday 2021 guide here.
• ASOS – The online fashion site caters for all your fashion and beauty needs, selling ASOS own-brand ranges alongside popular high street and premium brands. Read our ASOS Black Friday guide here.
• Boots – Popular high street chain Boots is a great place to find top beauty and personal health items. Read our Boots Black Friday guide here.
• B&Q – home and garden bargains can be found at the DIY store and last year there was even a discount on inflatable hot tubs. Read our B&Q Black Friday guide here.
• Currys – Electronics giant Currys takes part in Black Friday every year and is bound to slashed thousands of prices. Read our Currys Black Friday guide here.
• Cult Beauty – The Beauty Brand carries high end brands, such as make up brand Charlotte Tilbury, to low-cost skincare companies, like The Ordinary. Read our Cult Beauty guide here.
• Debenhams – Pick up everything from clothing and accessories to homewares from the popular department store. Read our Debenhams Black Friday 2021 guide here.
• eBay – Online auction website eBay is bound to have thousands of deals on offer, so make sure you check them out too. Read our eBay Black Friday guide here.
• The Entertainer – One for the kids for sure, The Entertainer is jam-packed with top toys for little ones of all ages. Read our The Entertainer Black Friday guide here.
• Game – Gamers are bound to log on to Game's website during the discount day to see what deals they can get on new consoles and the latest action-packed game. Read our GAME Black Friday guide here.
• House of Fraser – There's likely to be savings across departments including fashion, beauty, electricals and furnishings. Read our House of Fraser Black Friday 2021 guide here.
• JD Sports – Sportswear fans can pick up everything from gym gear and football kits to trainers and accessories. Read our JD Sports Black Friday 2021 guide here.
• John Lewis – This high street favourite usually has discounts across departments. Read our John Lewis Black Friday 2021 guide here.
• Lookfantastic – Bag a beauty bargain from this popular online retailer. Read our Lookfantastic Black Friday 2021 guide here.
• Marks & Spencer – M&S usually offer deals across a range of categories including fashion, beauty, home and furniture. Read our M&S Black Friday 2021 guide here.
• Morrisons – The supermarket often has big Black Friday discounts. Read our Morrisons Black Friday 2021 guide here.
• Selfridges – The posh department store is where to keep an eye out for designer bargains. Read our Selfridges Black Friday 2021 guide here.

Is Black Friday the best time to buy?

Black Friday is a great time to purchase a wide range of items, across all categories.

But to really understand whether you are getting a good deal we advise shoppers to check price comparison sites to find the lowest price a product has been recently marked down to.

If you see a deal during Black Friday that's cheaper than the guide price listed on the comparison website, you can be fairly confident you're getting a good saving.

Read our guide to find out the key differences between Black Friday and Cyber Monday and which day is best for discounts.

What were the best black Friday deals 2020 in the UK?

1. Mattresses

Black Friday is a good time to look for a bargain on a new mattress and most of the major bed-in-a-box companies slash their prices throughout November.

2020 Black Friday mattress deals:

• Simba Sleep – 35% off
• Emma Mattress – 40% off
• Brook and Wilde – 40% off
• Nectar Sleep – £125 off mattresses

2. Nintendo Switch

The Nintendo Switch games console is a great buy for adults and children alike.

With the arrival of the new Nintendo Switch OLED, we're expecting good deals on the older version of the console this Black Friday.

2020 Black Friday Nintendo Switch deals

• £304.28 at Amazon
• £239.99 at Asda
• £229.99 at Aldi

3. Apple AirPods

Apple set a new benchmark for Bluetooth earbuds with the launch of its AirPods back in 2016.

The second generation, which launched a few years later, has had a number of improvements, including a longer battery life and voice activation.

It remains a popular item for shoppers looking for deals during Black Friday.

2020 Apple AirPod Black Friday deals:

• £129 at Amazon
• £138 at Currys
• £129 at Very

4. TVs

TVs are always a popular item for consumers to splash out on during the Black Friday sale.

There's usually a wide range on offer, depending on your budget and needs. Last year saw hefty price cuts on smart 4K HD TV models from LG, Samsung and Sony.

2020 TV Black Friday deals:

• £190.99 off 43-inch JVC LT-CF890 Fire TV Edition at Currys
• £300 off 55-inch Sony Bravia KDA8 4K OLED HDR TV at John Lewis
• £800 off Samsung 75-inch, QLED, 4K Ultra HD, Ambient Mode, HDR, Smart TV at Very

5. Dyson Vacuums Cleaners

Dyson vacuum cleaners are some of the most coveted (and well known) home appliances on the market. So it's no wonder shoppers clamour to pick them up at discounted prices during the Black Friday sale.

Previous sales have seen decent savings on older models, so if you're not necessarily looking for the newest on the market you can find yourself a real bargain.

2020 Dyson Black Friday deals:

• Dyson V7 Animal Extra – £199.99 from Currys
• Dyson V8 Absolute Pro – £299.99 from Dyson
• Dyson V8 Absolute Extra – £299.99 from John Lewis
• Dyson Small Ball Animal 2 – £199.99 from Argos

6. Shark Vacuum Cleaners

The Shark vacuum cleaners are the closest rivals to Dyson, and often raved about by popular cleaning influencers like Mrs Hinch.

The state of the art cleaners boast additional handy Anti Hair wrap and Allergy DuoClean features to make your cleaning chores even easier.

2020 Best Shark Black Friday deals:

• £106 off Shark Cordless Stick Vacuum Cleaner at Amazon
• £100 Shark Anti Hair Wrap Corded Stick Vacuum Cleaner with Flexology at Amazon
• £150 off Shark Anti Hair Wrap Cordless Vacuum Cleaner at Argos
• £150 off Shark DuoClean Upright Vacuum Cleaner, Deluxe Edition with Anti-Hair Wrap at Shark

7. iPhone 11

Despite its September 2019 release, the iPhone 11 remains a popular option for consumers looking to upgrade.

We're pretty sure you'll see some price cuts in the Black Friday sale again this year, whether you're after a SIM-free handset or pay-monthly plan.

Don't forget to check out our best Black Friday iPhone deals for 2021 if you're planning to purchase a new Apple handset in the sale.

2020 Best iPhone Black Friday deals:

• iPhone 11 64GB, £679 from Amazon
• £33 a month (£55 upfront) at E2Save
• £29.99 a month at Carphone Warehouse
• £35 a month (£0 upfront) at Fonehouse

8. Apple iPad

Apple's range of iPads are hot property during Black Friday – and for good reason.

The popular tablets offer amazing performance and functionality for both kids and adults, making them a versatile piece of kit for your family to use.

2020 Best Apple iPad Black Friday deals:

• £50 off iPad mini (Wi-Fi, 256GB) at Amazon
• £88 off 12.9" iPad Pro 2020 (Cellular, 256 GB) at Currys
• £53 off iPad Pro 11" 2020 (Wi-Fi, 256GB) at John Lewis
• £29 Apple iPad Air 2020 (10.9-inch, Wi-Fi + Cellular, 64GB) at Amazon

9. Amazon Echo speakers

Amazon's Echo speakers are the perfect entry-level smart home gadgets. You can control your music, make hands-free calls and use your other smart devices with Alexa,Amazon's virtual assistant.

Black Friday is often a great time to snap up deals on the Amazon devices from the online giant and its rivals, so worth tracking prices ensure you pick one up for the lowest possible price.

2020 Black Friday Amazon Echo deals:

• Echo Dot, £29.99 at Amazon
• Echo Show 8, £89.99 at Amazon
• Amazon Echo (3rd Gen), £69.99 at Amazon

10. Fitbit

Fitbit makes some of the most popular activity trackers on the market, and they are often heavily discounted during Black Friday.

The sale offers the perfect opportunity to pick one up, especially older models if you're not fussed about having the very latest version.

2020 Best Fitbit Black Friday deals:

• Fitbit Versa 2 – £129.99 at FitBit
• Fitbit Charge 4 – £99.99 at Argos
• Fitbit Ace 2 – £49.99 at John Lewis

Our tips for finding the best deals this Black Friday and Cyber Monday

IT might be tempting to dive in and snap up LOADS of items on Black Friday and Cyber Monday, but here’s how you can guarantee you’re getting a good deal.

PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.

GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.

CHECK FOR CODES Take a look at The Sun Vouchers, and see if you can get extra savings with discount codes.

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