Asda rolls out ‘brilliant’ recycling initiative involving popular products – ‘love this!’

Asda rolls out ‘brilliant’ recycling initiative involving popular products – ‘love this!’


Asda outline their latest safety measures during the pandemic

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Asda has made store changes this year to help shoppers make green choices. It is one of many supermarket chains making updates.

Refill zones

Asda has trialled refill stands in stores to help cut back on the amount of packaging used.

The initiative is set to roll out to four more branches with the first opening next month.

Refill zones will open in the Rugby and Glasgow Toryglen stores in August, in York in October and at the Milton Keynes branch in December.

Customers will be able to bring their own containers and fill up on essential products at the refill stations.

Asda has teamed up with popular brands including Yorkshire Tea, Kellogg’s, Nestlé, Napolina and Tilda.

It has also announced there will be new ‘prefilled’ trials of Radox and Persil.

Director of Commercial Sustainability at Asda Susan Thomas said: “We know that reducing packaging waste matters to our customers and they have embraced the refill options available at the Middleton store, with many of the products available already exceeding expectations.

“Our ultimate goal is to make refill and reuse a part of every Asda shopping trip and to achieve this we have to make it easy, accessible and affordable for all our customers to shop this way.

“Middleton was a great introduction to how customers engage with refill products and we are now looking to accelerate these learnings by trialling different refill options in more stores to understand which aspects can potentially be developed further.”

George at Asda

The retailer has also expanded its sustainable efforts into George clothing.

It has rolled out a sustainable fashion partnership in more than 50 stores including London, Leeds, Edinburgh, Bristol, Birmingham and Brighton.

These locations will give second-hand fashion a new lease of life and sell vintage pre-worn items.

The new range was introduced as part of the George for Good commitment to cut back on textile waste and to improve sustainable sourcing.

The recent changes seem to be a hit with shoppers and customers have praised the initiatives on social media.

One person commented: “Yes @asda. The supermarket is leading the way when it comes to reducing, reusing and recycling packaging.”

Another said: “This is a great idea! Well done for taking the steps forward by reducing plastic waste and helping the environment.”

“Love this! Great work Asda,” one more added.

A fourth said: “This is brilliant!”

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