A Look At The Many Business Ventures Of Snoop Dogg

A Look At The Many Business Ventures Of Snoop Dogg


Snoop Dogg has successfully transitioned from a musician to a savvy business person.

Snoop Dogg, the iconic American rapper, songwriter, and actor, has left an indelible mark on the music industry and showcased his remarkable business understanding through a series of successful ventures. With a career of over three decades, Snoop Dogg’s influence extends far beyond his chart-topping albums and hit songs. From his groundbreaking albums like Doggystyle and Tha Doggfather to his foray into the cannabis industry with Casa Verde Capital, Snoop Dogg has consistently demonstrated his ability to navigate different industries and capitalize on emerging markets.

With an estimated net worth of $160 million, Snoop Dogg’s business ventures have solidified his position as one of the wealthiest rappers and showcased his innate business genius.

8 Snoop Doggie Doggs

Snoop Doggie Doggs is a pet product company founded by Snoop Dogg. The company provides an extensive selection of pet products suitable for royalty. These products encompass accessories, dog bowls, toys, and apparel. Snoop Doggie Doggs offers various collections: Halftime, Classic Snoop, Mic Drop, Off The Chain, Throw A Dogg A Bone, and Boss Lady. By prioritizing quality and style, Snoop Doggie Doggs guarantees that all beloved furry companions receive the regal treatment they deserve.

7 Casa Verde Capital

In 2015, Snoop Dogg co-founded Casa Verde Capital, a venture capital firm focused on investing in the cannabis industry. The firm invests in seed and growth-stage companies that provide ancillary services to the cannabis sector, such as technology, media, e-commerce, health and wellness, and ag-tech. With the legalization of marijuana in several states, Snoop Dogg recognized the potential for growth in this emerging market. Casa Verde Capital has invested in various cannabis-related companies, including cannabis delivery service Eaze and cannabis-infused beverage brand Cann. According to Techcrunch, Casa Verde Capital raised a whopping $100 Million for its second round investment in 2020.

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6 Leafs By Snoop

Snoop Dogg owns and promotes Leafs By Snoop, a cannabis brand produced by Canopy Growth Corporation. As per Forbes, the brand, which debuted in 2015 in Denver, Colorado, offers a diverse range of eight products. These include four Indica dominant strains (Bananas, Northern Lights, Moonbeam, Cali Kush), three sativa dominant strains (Lemon Pie, Blueberry Dream, Tangerine Man), and one high-CBD strain (3D CBD). Customers can purchase the flower in different packaging options, as well as pre-rolled joints and oil cartridges. Additionally, Leafs By Snoop presents an array of edibles, such as chocolate bars, gummies, fruit chews, drops, and peanut butter gems. With its focus on quality and variety, the brand caters to discerning cannabis consumers seeking an upscale experience.

5 Snoopadelic Films

Snoopadelic Films, founded by Snoop Dogg in 2005, is a prominent film production company. Formerly known as Doggfather Ent., it specializes in creating and distributing captivating films that revolve around Snoop Dogg’s music and culture. Notable works from their repertoire include Boss’n Up (2005), Hood of Horror (2006), Reincarnated (2013), Martha & Snoop’s Potluck Dinner Party (2016), Snoop Dogg Presents The Joker’s Wild (2018), and Go-Big Show (2021), among others. Additionally, the company has produced compelling documentaries like Welcome to the House – The Doggumentary (2002) and Death Row: The Lost Sessions Vol. 1 (2009).

4 Snoopify App

In 2013, Snoop Dogg launched the Snoopify app, allowing users to add Snoop Dogg-themed stickers and graphics to their photos. The app quickly gained popularity, reaching over a million downloads within the first week of its release. Snoopify provided a unique and fun way for fans to engage with Snoop Dogg’s brand and further solidified his presence in the digital space. According to The Guardian, Snoop Dogg made an impressive $30,000 weekly from this app.

3 Indoggo

A post shared by INDOGGO® by Snoop Dogg (@indoggogin)

Indoggo is a flavored gin brand created by Snoop Dogg in 2020 in partnership with Keenan Towns and Marc Weisberg of Trusted Spirits and Prestige Beverage Group. The gin has seven premium botanicals and a natural strawberry flavor, resulting in a smooth and refreshing drink. The gin is gluten-free, sugar-free, low-calorie, and vegan-friendly. The brand’s slogan is ‘Remix Your Gin’. Indoggo is sold in 750ml and 50ml bottles and ready-to-drink cocktails in four flavors: Strawberry Salty Dog, Gin & Juice, Strawberry Mule, and Strawberry Daiquiri. Indoggo is inspired by Snoop Dogg’s love for gin and juice and his laid-back California style.

2 Broadus Food

A post shared by SnoopLoopz™ Cereal (@snooploopzofficial)

Snoop Dogg’s business ventures even include the food industry. He founded Broadus Foods in 2022, a company specializing in producing and distributing food products, according to The Bounce. The company produces breakfast products under the Mama Snoop and Snoop Cereal brands. Mama Snoop is inspired by Snoop Dogg’s late mother, Beverly Tate, and offers pancake mix, maple syrup, grits, and oatmeal. Snoop Cereal features three varieties: Fruity Hoopz with Marshmallows, Cinnamon Toasteez, and Frosted Drizzlerz. The cereals have colorful boxes with characters, games, and affirmations. Broadus Foods partners with Post Consumer Brands to produce grains. It also donates a portion of the proceeds from each sale to charities that address homelessness and food insecurity.

1 Merry Jane

Merry Jane is an online platform co-founded by Snoop Dogg that focuses on cannabis culture, news, and lifestyle. The platform provides a wealth of information about cannabis-related topics, including news, product reviews, and interviews. Merry Jane has become a go-to resource for cannabis enthusiasts and has further solidified Snoop Dogg’s presence in the cannabis industry.

Snoop Dogg’s journey from a young rapper to a successful entrepreneur reflects his business acumen and versatility. Through his various ventures, he has demonstrated his ability to identify opportunities, capitalize on emerging markets, and build successful brands. From Casa Verde Capital to Leafs By Snoop, Snoop Dogg has proven himself a true business genius.

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Sources – The Bounce, The Guardian, Forbes, Techcrunch

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