Ryan Reynolds Jokingly Apologizes to Wife Blake Lively After Selling Aviation Gin in a $610 Million Deal

Ryan Reynolds Jokingly Apologizes to Wife Blake Lively After Selling Aviation Gin in a $610 Million Deal

08/18/2020




“A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit," Reynolds said in a statement. "What I didn’t expect was the sheer creative joy learning a new industry would bring. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with."

He added, "I want to thank Diageo for their incredible team and passion. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading."

Reynolds became a co-owner of the American style gin label in 2018. During an appearance on The Tonight Show Starring Jimmy Fallon that year, he encouraged fans to email him at the company after sharing the six-paragraph out of office reply he wrote ahead of Father's Day.

“This is only my 2nd OUT OF OFFICE REPLY,” his message read at the time. “From what I’m told, it should be short, sweet and NEVER overly personal or emotional.”

"Owning a gin company has been one of the great privileges of my life. And while it won’t quite make up for the nonexistent relationship I had with my father, it always warms my heart to see others celebrating paternal relationships which have been built on trust, warmth, and totally natural amounts of eye contact," he said. "While my own father may be long gone, the unspoken tension we shared is alive and well."

"This Father’s Day, you may not be able to give Dad a second chance, but you CAN get him a bottle Aviation American Gin. Or, if he died before either of you could even begin to comprehend the importance of closure, just get yourself a bottle."

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