Peanut butter is the nation’s favourite spread as popularity spreads during lockdown06/17/2020
It has even beaten jam as the nation’s favourite spread. In the 12 months to the end of April, £98.9million was spent on peanut butter compared with £96.9million on jam, according to Information Research Incorporated. Separate research by peanut butter brand Whole Earth found most fans (63 percent) spread it on bread, 16.4 percent put it on their cereal or porridge, 10 percent dip fruit in it and 8.2 percent add it to smoothies.
Its popularity has been bolstered by new flavours, including Marmite and chocolate. A report by Researchand Markets.com said it was the perfect comfort food for lockdown.
“Nut and seed butters can last for many months unopened so are ideal for people preparing for quarantine. “The growing trend towards meat-free products has also influenced demand.”
Nutritionist Tamara Willner, at NHS-backed healthy eating plan Second Nature said: “Peanut butter is an excellent source of healthy fats, protein, and fibre. It also keeps us feeling full for longer.”
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