You can now wear Kim Kardashian’s booty, thanks to these Swedish artists02/17/2020
Want a butt like Kim Kardashian’s? Just slide it on!
Scandinavian conceptual artists Ida Jonsson, 22, and Simon Saarinen, 24, joined forces with Swedish fashion designer Beate Karlsson, 24, to debut a risqué replica of Kardashian’s bodacious backside at New York Fashion Week.
The Scandi threesome unveiled their “The Bum” — Kim K-inspired biker shorts made from flexible silicone that functions as shapewear — at an Elle magazine event last week, then took it for a little catwalk outside the Rebecca Minkoff and Christopher John Rogers shows at Spring Studios.
The haute heinie was boldly modeled by Karlsson herself (right), and styled with a red puffer jacket, denim tube top, open-toed thigh-high boots and statement sunglasses.
Fashionistas and street-style photographers couldn’t look away.
“You could see the confusion in people’s eyes,” Karlsson tells The Post. “We were quickly surrounded by a big group of paparazzi who wanted to take pictures of ‘The Bum.’ ”
The trio — who are all New York-based — started the “The Bum” project two years ago. Jonsson and Saarinen began by analyzing all the images and information they could find online to create a photorealistic and true-to-scale 3-D rendering of Kardashian’s unusual proportions, which Saarinen notes “have actually changed a bit” since 2018.
Soon after, they enlisted Parsons and Central Saint Martins alum Karlsson to help manifest a wearable version.
They’re in the process of perfecting the first 6-pound prototype, which is what they trotted out during Fashion Week and measures 15.3 inches across and has a circumference of 42 inches.
The goal is to make it as lightweight and comfortable as possible before selling it in limited quantities later this spring, and they’re currently exploring manufacturing it in China, Portugal or even Brooklyn.
“We will probably use a mix of silicone, spandex and microfiber, but we’ve not fully decided on how the product will be materialized yet,” says Karlsson.
Not surprisingly, looking like a curvy Kardashian comes at a pretty hefty price: The final design will cost between $450 and $600. Still, that’s more manageable than shelling out thousands for implants or injections.
“We’re living in a time where people are ready to undergo serious and sometimes dangerous surgeries to make their butt look like hers — all in the name of likes,” says Saarinen. “Her ass is probably one of the most recognized and talked-about symbols born out of Instagram.”
But on Instagram, “The Bum” has come under scrutiny, with some commenters calling the piece “cultural appropriation.”
Nevertheless, the Gen Z designers see their Kim-inspired project as a commentary on the “hyperbolic social-media landscape, where everyone’s fighting to stand out,” says Jonsson.
“It’s our mission as artists and thinkers to question — and sometimes highlight — the changing demands that surround us in order to start a discussion,” says Karlsson.
Adds Jonsson: “It is just as much a celebration of a woman who managed to create a multimillion-dollar brand based on her butt.”
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