The Best New Beauty Products of 2019

The Best New Beauty Products of 2019


From skincare to makeup (and everything in between!), these are the newest launches you’ll want to get your hands on ASAP

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Paintbox Nail Lacquer

Five years after opening its SoHo studio, N.Y.C. manicure salon Paintbox is launching its own line of high-shine polishes. The 10-free, cruelty-free polish pairings, called Power Couples, were curated to be “approachable, artful and experimental” color combos, former beauty editor and Paintbox chief creative officer Eleanor Langston said. The longwear colors give a patent-like finish and provide saturated coverage in just two swipes. If a duo isn’t your thing, the lacquers can be purchased as single shades too. 

Buy It! Paintbox Power Couples, $40;

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CoverFX Sun Drops

Hate the feeling of sunscreen, but don’t want to go without sun protection? CoverFX’s lightweight SPF 30 drops can be mixed into your favorite formulas, whether it’s a moisturizer, serum or primer. It can even be applied over makeup throughout the day without impacting your look for added protection. 

Buy It! CoverFX SPF 30 Booster Drops, $45;

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The Beachwaver Co. Hair Care

Celebrity hairstylist Sarah Potempa wowed the world when she launched her gamechanging rotating curling wand, the Beachwaver. Now, she’s making it even easier to achieve the hair of your dreams with a with her Make Waves collection. Among the six products, Good Vibes shampoo and conditioner for hydration, Braid Balm Pre-Braid Prep for frizz-free plaits, and Shubie Surf Beach Spray, a texturizer infused with coconut oil to soften ends. 

Buy It! The Beachwaver Co. Make Waves Collection, $18-$24;

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Redken Nature + Science Shampoo and Conditioner

If Redken’s just-launched products look familiar, they’re actually the brand’s three bestselling formulas — All Soft, Extreme and Color Extend — redeveloped with naturally derived ingredients, and without compromising the products’ performance. They’re  vegan, sulfate-free, silicone-free and paraben-free, comes packaged in recycled plastic and features 100 percent natural fragrance. 

Buy It! Redken Nature + Science All Soft Shampoo & Conditioner, Extreme Shampoo & Conditioner and Color Extend Shampoo & Conditioner, $22 each;

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Living Proof Color Care Whipped Glaze

Whether you dye your hair blonde or brown, the longer you’re away from the salon, the less vibrant your looks. Between visits, you can give your hue a boost with Living Proof’s Whipped Glaze, which deposits temporary dyes that counteract the fading you hate. Apply a small amount into sections of wet, clean hair after showering and you’ll notice a difference immediately. 

Buy It! Living Proof Color Care Whipped Glaze, $29;

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Glossier Eye + Lip Cream

The skin around the eyes and lips is the most delicate area of the face, which requires skincare specifically formulated to protect it. Glossier tapped the hydrating power hyaluronic acid and weightless squalene oil to develop a lightweight emulsion to treat this fragile skin. Lightly tap it around your eyes and lips morning and night for smoother-looking skin. 

Buy It! Glossier Bubblwrap Eye + Lip Cream, $26;

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Artis Phantom Cleansing Silk

While you may know Artis for its oval-shaped brushes, the brand is taking its first step into skincare with a gamechanging innovation. The brand’s cleansing silks combine oil cleansing, foam face washing and exfoliating all-in-one. First, place the nanofibre textile on your cheeks and forehead (three ovals come in a pack) for the oil cleanse. Then apply water to activate the foam cleanser and massage into the skin. Soon you will notice the biodegradable silk dissolving into a gentle exfoliator leaving skin soft and smooth. Incorporate this ritual into your routine twice a week for the best results. 

Buy It! Artis Phantom Cleansing Silks, $55 (for box of 8 treatements);

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Charlotte Tilbury Glowgasm Face Palette

It’s no secret that celebrity makeup artist Charlotte Tilbury loves a good glow, and this palette is her latest launch to achieve just that. Inside the stunning compact case comes two mega-watt highlighters, a rosy blush and a bronzer, all that will enhance your skin in just a few swipes. 

Buy It! Charlotte Tilbury Glowgasm Face Palette, $75;

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Venus + Vera Bradley Razor Kit

The iconic handbag brand teamed up with Venus to custom design a handle, disposable razors, cartridge refills and shaving cream so pretty, we bet they’ll be front and center in your next bathroom shelfie.

Buy It! Vera Bradley + Venus Designer Women's Razor Handle + 2 Razor Blade Refills, $12.99;

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Dove Care Between Washes Dry Shampoo

If you’re pressed for time, don’t waste a minute lathering up when you can spritz instead. “Dry shampoo is the most powerful product for reviving second-day strands and avoiding the rinse and repeat,” says hairstylist Mark Townsend, who works with Elizabeth Olsen. Now Dove’s three new specialized formulas—for super oily roots (below), fine hair and curls—make this time-saver even more effective. His tip: Apply it, then “rough the roots up with your fingers for lift and texture.”

Buy It! Dove Care Between Washes Dry Shampoo (Ultra Clean, Foam and Invisible), $4.89;

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Pantene Rescue Shots

It only takes 60 seconds a week to nourish hair with this small but mighty capsule, which originally launched in Brazil a decade ago for women with overprocessed hair.

Buy It! Pantene Intense Rescue Shots, $4.97 (for three ampoules);

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Olaplex No. 6

This concentrated leave-in cream repairs hair from the inside out and keeps it silky-smooth for up to three days.

Buy It! Olaplex No. 6 Smoother Reparative Styling Creme, $28;

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Belei Skincare

Amazon’s first-ever in-house skincare brand takes a simple approach to self-care. Formulated without those bad-for-you ingredients (think: parabens, sulfates and phtalates) and tested by dermatologists, these cleansers, creams and serums are proven effective for under $40. If you’re unsure about your purchase, don’t worry: Amazon guarantees you can return a Belei product up to one year after purchase. 

Buy It! Belei Skincare, $9 to $40;

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Bath & Body Works Gingham Fragrance

Yes, fragrance is all about personal taste, but we promise Bath & Body Works’ blend of violet and citrus is an instant mood-booster. 

Buy It! Bath & Body Worsk Gingham Mini Perfume Spray, $12;

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Youth To The People Overnight Mask

Layer on a generous amount of this antioxidant- and vitamin C-rich cream before bed to wake up selfir-ready. 

Buy It! Youth To The People Superberry Hydrate + Glow Dream Mask, $48;

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L’Oréal Paris Unlimited Mascara

Behold: this bendable wand can actually coat all those hard-to-reach lash hairs, making it the most user-friendly tube in our current rotation.

Buy It! L'Oréal Paris Unlimited Length and Lift Mascara, $12.99;

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Olive & June “The Poppy” Nail Polish Bottle Handle

The nail salon that counts Mandy Moore, Drew Barrymore and Jessica Alba as fans just launched this rubber tool that pops over any nail polish bottle handle and makes at-home manis way, way, way easier. It’s a beauty gamechanger for those of us who never mastered painting with our non-dominant hand.

Buy It! Olive & June “The Poppy”

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Maybelline New York Made For All Lipsticks

Tested on over 50 diverse skin tones while in development, these seven colors are some of the most universally flattering on the market.

Buy It! Maybelline New York Color Sensational Made For All Lipstick, $7.49;

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Head & Shoulders Pre-Wash Mask

Healthy hair starts at the scalp, and this quick mask makes having flake-free roots even easier. The deep cleansing treatment should be applied before shampoo and conditioner twice a week to remove impurities and oil. The cooling, fresh sensation (thanks to the peppermint oil in this variation) will leave you feeling invigorated. 

Buy It! Head & Shoulders Scalp Detoxifying Pre-Wash Mask, $1.99 for 1 pack;

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Volition Strawberry-C Serum

Marilyn Monroe reportedly used strawberries to cleanse her face because the fruit’s vitamin C gives skin luminosity. Since the ingredient actually contains more of the skin-brightening vitamin than an orange (who knew!) Volition decided to take advantage of teh berry and use it to develop a glow-boosting serum. Apply the lightweight liquid morning and night for extra radiance and even skin tone. 

Buy It! Volition Strawberry-C Brightening Serum, $42;

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Glow Recipe Watermelon Face Mist

When Glow Recipe first launched its fan-favorite Watermelon Glow Sleeping Mask two years ago, it sold out in under five minutes. Since then, the Korean beauty brand continues to formulate shelfie-worthy skincare. The latest innovation? A lightweight mist packed with watermelon, hyaluronic acid and skin-smoothing hibiscus flower AHAs to refresh your face. 

Buy It! Glow Recipe Watermelon Glow Ultra-Fine Mist, $28;

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Smith & Cult Lip Gloss

You probably know Smith & Cult because of its eye-popping nail polish, but now, the brand is expanding into more color cosmetics. More than one dozen products just launched at Ulta, including these opaque glosses which we love for their long-wear. 

Buy It! Smith & Cult Hydragloss High Pigment Lip Gel, $20;

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Garnier Fructis Sleek Shot

Love the look of a sleek blowout, but hate the time it takes to do it yourself? Meet Garnier’s Sleek Shot Styler. When mixed with your shampoo (use a 1:1 ratio) the genius in-shower lotion cuts blow dry time in half and leaves strands so smooth, you won’t even need a flat iron. 

Buy It! Garnier Fructis Sleek Shot In-Shower Styler, $4.94;

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Kerastase Purple Shampoo

Kerastase’s new violet formula, which is formulated with ultra hydrating hyaluronic acid, neutralizes brassy tones in blondes who desire a bright, ashy color. 
Buy It! Kerastase Blond Absolu Anti-Brass Purple Shampoo, $33;

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Lancôme Absolue Soft Cream

Tou can practically see this luxe lotion transform your skin before your eyes. (It visibly reduces fine lines and plumps skin in seconds.) It’s gorgeous rose scent and pretty pink hue are an added sensorial bonus. 

Buy It! Lancôme Absolute Revitalizing & Brightening Soft Cream, $120;

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Function of Beauty Leave In Treatment

Function of Beauty originally burst on the haircare scene with a customized shampoo and conditioner. Now the company is following its tailor-made systems with an all-encompasing conditioning cream for all hair types that boosts shine, tames frizz and hydrates ends.

Buy It! Function of Beauty Leave In Treatment, $18; 

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Glossier Play

Surprise! Glossier has a little sister brand. Glossier Play provides customers with vivid color cosmetics (Think: jewel-tone eye shadows, high-shine lip lacquers, pearlescent highlighters and colorful eye liners) that make you literally want to play up your makeup. 

Buy It! Glossier Play The Starter Pack, $60;

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Joico’s Defy Damage Line

Joico’s new cutting-edge system doesn’t just protect hair bonds — it also strengthens and replenishes them. The duo’s innovative slow-release technology allows ingredients to penetrate deep into the hair long after the line has been applied, minimizing the damaging effects from heat styling, UV rays and pollution. The result: ends left feeling extra soft, shiny and healthy.

Buy It! Joico Defy Damage Protective Shampoo, $18.50; and Joico Defy Damage Masque, $21.50;

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Philosophy’s Peeling Mousse

No time for a facial? No problem. With Philosophy’s light blue (read: Instagram-worthy) peeling mousse, you can get the effect of a spa treatment at home in just 60 seconds. The mask uses both chemical and physical exfoliators to break down cells for easy removal. Want to get glowing, already? Simply apply it three times a week. 

Buy It! Philosophy Renewed Hope in a Jar Peeling Mousse Instant Glow Facial, $35;

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Nest Fragrances’ Lifestyle Bodycare Collection

For the very first time, four of Nest Fragrances’s hugely popular scents are being produced as body products, including a lightweight lotion. 

Buy It! Nest Ocean Mist & Coconut Water Body Lotion, $26;

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Dove’s Body Mousse

Loyal body wash and bar soap users: prepare to be converted. Dove’s creamy new mousse feels and smells so incredible, it’s like you’re awash in luxury.

Buy It! Dove Body Mousse, $5.94;

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Puma x Maybelline Makeup Collection

The activewear and makeup brands are joining forces for the woman on the move. Their five-product collection (from left: a highlighter, eye shadow stick, mascara, liquid lipstick and cream blush/luminizer stick) combines on-trend colors with high-performance formulas that don’t budge, even when you’re working out, says Adriana Lima, the gorgeous face of the collaboration. If you shop just one product from the new collection, try her favorite, the Color + Gloss Face Duo Stick (far right). “I have to be able to put makeup on while I’m on the go. With this, I can apply the highlighter on my lids, and the blush on my cheeks and lips in five seconds!”

Buy It! $9.49 to $12.99;

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Drunk Elephant Retinol

The cult-loved clean beauty brand has an exciting addition: a line-fighting retinol cream. The anti-aging ingredient diminishes the appearance of wrinkles, and because of this formula’s a blend of nourishing oils, your skin won’t experience any redness or irritation. 

Buy It! Drunk Elephant A-Passioni Retinol Cream, $74;

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Fenty Beauty Concealer

A year and a half after Rihanna‘s boundary-breaking Fenty Beauty foundation launch featuring 40 diverse shades (which she’s since amped up to 50), the makeup mogul released a concealer with the same number of hues. But even with 50 colors to choose from, it’s simple to find your match. RiRi designed it so your perfect color is the exact number as whichever foundation shade you already use! 

Buy It! Fenty Beauty by Rihanna Pro Filt'r Instant Retouch Concealer, $26;

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Tatcha Brightening Serum

This lightweight serum is a heavy hitter. Although it feels like water, the potent formula contains a 20 percent Vitamin C Blend to diminish dark spots and 10 percent AHAs to gently slough off dead skin cells. You’ll see your skin fully transform after three months of nighttime use.  

Buy It! Tatcha Violet-C Brightening Serum 20% Vitamin C + 10% AHA, $88;

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Colourpop Mascara

Colourpop’s known for its pigmented eyeshadows, stellar lip products and inclusive complexion ranges — and now, they’re introducing a new category. Behold: the brand’s first mascara. The no-flake formula packs tons of volume, comes in seven fun shades and costs less than $10 bucks. 

Buy It! Colourpop BFF Mascara, $8;

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tenoverten x Daphne Oz Nail Polish Trio

Famed nutrition author and The Chew cohost Daphne Oz teamed up with tenoverten to create a trio of 8-free, cruelty-free, vegan lacquers inspired by her favorite food indulgences. 

Buy It! tenoverten x Daphne Oz Trio, $54;

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No7 Custom Blend Foundation Drops

Kim Kardashian West‘s makeup artist for over 10 years, Mario Dedivanovic, approves of No7’s foundation range, which makes finding her perfect shade easier than ever. “It comes in 24 shades that blend seamlessly into foundation for customizable coverage and color,” the pro tells PEOPLE. “I like [mixing] these with an ultra-hydrating moisturizer,” says Dedivanovic, who simply adds more drops if he needs to up the coverage. 

Buy It! No7 Match Made Foundation Drops, $14.99;

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Essie Serene Slate Collection

Ring in the new year feeling zen thanks to Essie’s self-care-inspired nail polish collection by in an array of muted, neutral hues.

Buy It! Essie Serene Collection, $9 each;

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Covergirl Active Collection

Covergirl’s line of long-wear, sweat-proof makeup — which includes everything from foundation and mascara that won’t smudge, is perfect for the girl-on-the-go.

Buy It! Covergirl Active Makeup, $6.99-$11.99;

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L’Oréal Paris Full Coverage Concealer

So long, dark circles! L’Oréal Paris’s makeup innovation does more than just provide ultimate under-eye coverage. It’s also creamy and blendable enough to be used to contour (just pick up a color two shades deeper than your skin tone).

Buy It! L'Oréal Paris Infallible Full Wear Waterproof Concealer, $12.99;

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Revlon Root Erase

Here’s an affordable and easy way to say “sayonara” to your roots. Pump this product into a bowl, mix and apply the color. After five minutes, rinse it away and voilà! Bye, bye pesky grays. 

Buy It! Revlon Root Erase Permanent Root Touch-Up, $9.99;

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Supergoop! Moisturizer

The beloved sun care brand now has a gamechanging everyday moisturizer. Not only does it shield skin from UV rays, but the mineral ingredient cerium protects against blue light emitted from electronic devices. 

Buy It! Supergoop! Superscreen Daily Moisturizer SPF 40, $38;

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