Martin Lewis and LadBaby release bid for Christmas number one

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Ladbaby has made headlines yet again with his latest Christmas single, released in the hopes of raising money for worthy causes.

This year, social media star Mark Hoyle of LadBaby has recruited none other than MoneySavingExpert, Martin Lewis for the festive track. 

Explaining the collaboration, Mark told the PA news agency he wanted to get Martin Lewis involved as he really knows about the “struggles that are facing a lot of families” this Christmas.

The social media star and his wife Roxanne, known as LadBaby Mum, are the first act to be allowed to rework the Band Aid song Do They Know It’s Christmas? after getting permission from co-writers Bob Geldof and Midge Ure. The track, titled Food Aid, was released today, with half of the money raised going to food bank charity the Trussell Trust and the other half to the Band Aid Trust.

“This year we became ambassadors for the Trussell Trust,” explains Mark, when asked about the cause behind the video. “We knew with the cost-of-living crisis, the energy prices going up this year, we had to do whatever we could to get the Trussell Trust talked about again this year.

“So we reached out to Band Aid – the Band Aid Trust – to ask them if they would ever consider letting us rework their song and we’re honoured to say they did.

“So we went away, we have rewritten it, we tried to make the lyrics about what’s going on, about the food banks – and also be a bit silly and try and make everyone smile.”

Posting the video on LadBaby’s YouTube page, the video is captioned: “Our brand new charity Christmas song ‘FOOD AID’ featuring Martin Lewis & Special Guests is available to download RIGHT NOW!! 100% of profits from every download of the recording will go towards the fight against food hunger. Thank you.”

https://www.youtube.com/embed/JIS3wNkQ_UE

Last year, LadBaby made chart history by securing the Christmas number one for a fourth consecutive year – becoming the first musicians to do so in the 70 years of the Official Christmas Chart.

Appearing on BBC Breakfast, Mark praised Martin for his vocal delivery on the line sung by U2 frontman Bono in the original. He said: “We wanted to get someone involved that knows about the struggles that are facing a lot of families at the minute. He more than most helps everyone.

“He has helped me when I wanted to get my mortgage. He was the person I turned to, and I think a lot of people do.

“He was great and he can sing really well. Everyone was blown away by him. We gave him the Bono line and he delivered. When he first came in we had to encourage him to sing and by the end of it we had to tell him to stop.”

The married couple teamed up with Grammy winner Amy Wadge, who has previously worked with Ed Sheeran and Sam Ryder, to rewrite the festive song with tongue-in-cheek humour.

Posting the link on his own Facebook page, Martin Lewis wrote: “The song & video is out.

“I’m cringing a bit, but hope it gives some a smile in these dour times. My main hope is to raise awareness that sadly, terribly, far too many in UK need food banks. And maybe it’ll raise as much cash as their version last year (£97,000).

“If you enjoy it, and can afford pls feel free to donate a little (cash, food, time) to The Trussell Trust or your local food bank. If you don’t enjoy it and hate novelty songs (or me or ladbaby) pls feel free to donate anyway.”

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