Academy has established crisis team following Will Smith incident

Academy has established crisis team following Will Smith incident

02/23/2023

Academy has established a ‘whole crisis team’ for unlikely scenarios following Will Smith’s smack of Chris Rock

  • Officials with the Academy of Motion Picture Arts and Sciences have implemented new protocols following shocking 2022 incident  
  • Jimmy Kimmel’s return will help in the case of an unlikely scenario, officials said 
  • Smith made international headlines slapping Rock at the March 27, 2022 show

The Academy of Motion Picture Arts and Sciences has established a crisis team – in the wake of last year’s shocking incident in which Will Smith slapped Chris Rock –  ahead of this year’s March 12 ceremony. 

‘Because of last year, we’ve opened our minds to the many things that can happen at the Oscars,’ Academy CEO Bill Kramer told TIME on Tuesday.

Kramer said that the institution has implemented the organization of a group focused on handling emergency situations at the annual event.

‘We have a whole crisis team, something we’ve never had before, and many plans in place,’ Kramer said. ‘We’ve run many scenarios.

‘So, it is our hope that we will be prepared for anything that we may not anticipate right now but that we’re planning for just in case it does happen.’

The latest: The Academy of Motion Picture Arts and Sciences has established a crisis team in the wake of the shocking incident in which Will Smith slapped Chris Rock March 27, 2022

Kramer said that the return of Jimmy Kimmel as host – the late night star previously hosted in 2017 and 2018 – adds another layer of protection in having a veteran entertainer at the helm of the show.

‘That’s why you want someone like Jimmy on stage who is used to dealing with live TV: Things don’t always go as planned,’ Kramer said. ‘So you have a host in place who can really pivot and manage those moments.’

He added: ‘Because of last year, we’ve opened our minds to the many things that can happen at the Oscars.

‘These crisis plans – the crisis communication teams and structures we have in place – allow us to say this is the group that we have to gather very quickly. This is how we all come together. This is the spokesperson. This will be the statement.’

Kramer said that ‘depending on the specifics of the crisis, and let’s hope something doesn’t happen and we never have to use these … we already have frameworks in place that we can modify.’

Kramer said that Academy officials ‘could have moved more quickly’ in their reactions to the incident involving Smith and Rock, both on the evening of the show and in the aftermath.

‘This is really our response after the show, and how we spoke about it, and how we talked to Will and Chris, and our hosts and our members,’ he said. ‘It was a moment to really bring people together.’

The Oscars exchange between Smith and Rock took place after Rock made a joke about Jada Pinkett Smith’s shaved head, saying, ‘Jada, I love you, G.I. Jane 2, can’t wait to see it!’

Academy CEO Bill Kramer (pictured earlier this month in Beverly Hills) opened up about the new protocols implemented in the wake of last year’s imbroglio 

Academy officials have implemented a new team to deal with crisis situations. A large Oscar statue was seen at the Samuel Goldwyn Theater last month in Beverly Hills as nominations were announced 

The return of Jimmy Kimmel as host – the late night star previously hosted in 2017 and 2018 (pictured) – adds another layer of protection in having a veteran entertainer at the helm of the show, the Academy said

The reference was to the 1997 movie which featured Demi Moore with a shaved head. (Pinkett Smith, 51, has diagnosed with alopecia, which causes hair loss.)

The Philadelphia-born actor then walked onstage and smacked Rock, then returned to his seat and shouted at him twice, ‘Keep my wife’s name out of your f***ing mouth!’ to a stunned audience.

Later in the evening – in his acceptance speech after winning the Best Actor Oscar for his role as tennis patriarch Richard Williams in King Richard – Smith apologized to the Academy and other nominees, but made no reference to Rock.

Smith subsequently apologized on multiple occasions over the incident, and resigned from the Academy of Motion Picture Arts and Sciences ahead of being issued a 10-year ban from the Oscars.

In an apology he issued in July over the incident in an online clip, Smith said his spouse ‘had nothing to do with’ his attack on Rock.

‘I made a choice on my own from my own experiences, from my history with Chris,’ he said. ‘I want to say sorry to my kids and my family for the heat that I’ve brought on all of us.’

He said, ‘I’ve reached out to Chris and the message that came back is that he’s not ready to talk, and when he is he will reach out. So I will say to you, Chris, I apologize to you. My behavior was unacceptable, and I’m here whenever you’re ready to talk.’

Source: Read Full Article